Graphic Designer
Design Portfolio
AI AT WORK: FROM ADOPTION
TO ACTION
I designed the AI at Work: From Adoption to Action report, a 22-page piece exploring the evolving role of AI in the workplace. I created the full visual design, using a glitch-inspired aesthetic throughout to reflect the dynamic and disruptive nature of the topic. The front cover was designed using Adobe Firefly, integrating AI-generated elements with my own creative direction. All layouts, imagery, and design elements were original, crafted to give the report a distinctive and cohesive visual identity.
CONTROLLING CONTENT CHAOS
I designed a 38-page report called Controlling Content Chaos, blending VML and Contentful branding with a "glitchy chaos" design concept. The report featured graphs, tables, and design elements that highlighted key insights while maintaining visual impact. This project successfully engaged clients and played a key role in securing new business.
THE FUTURE SHOPPER 2024
I co-designed the Future Shopper Report 2024, a 102-page flagship annual report covering insights from 20 countries. I was responsible for creating the overall visual design, including layout, graphics, and data tables, ensuring the content was engaging and easy to navigate. I also designed the supporting social media assets to promote the report across various platforms, helping to drive awareness and engagement for one of our biggest global releases of the year.
GAMING, WHAT IN THE METAVERSE IS HAPPENING?
I designed a 10-page Gaming Report, combining Wunderman Thompson and VML branding. The report featured engaging visuals, graphs, tables, and creative design elements to present key data in an interactive and visually appealing way. The design approach ensured the content was not only informative but also engaging for readers.
